You had big plans as 2023 rolled in.

You crunched the numbers: "If I drive X miles, I can make Y dollars." 

The dream of kicking back on a warm beach with a margarita with enough cash to float you for at least a few months or years if you want to take them off—now that's what a successful year looks like.

But then reality hit, and boy, did it get weird:

• Gas prices have been playing hopscotch, making financial planning a rollercoaster.

• Payouts per mile took a nosedive.

• Interest rates for financing your equipment shot through the roof.

• The cost of equipment, including those trusty trailers, skyrocketed.

• Trucking companies are sprouting up like dandelions, intensifying the competition.

Add in global conflicts, a looming recession, and the rise of artificial intelligence, and you've got yourself a pretty wild mix.

We salute you. Whether you're an owner-operator or part of the broader trucking community, your vital role and interest keep our country moving.

But this isn't the "Doom & Gloom" report, but we're definitely not a pep rally. 

Welcome to the Highway Hustle.

We keep our eyes on the road to thrive, not just survive.

Think of us as your weekly pit stop for trucking news, tools, and insights that actually make a difference, especially for Owners/Operators and anyone eyeing a career in the trucking industry.

It's free, takes just a few minutes to read, and lands the week's top stories right in your inbox. No corporate jargon or fancy suits here—we respect your time and attention by giving you only the stuff that truly matters.

Our mission is clear… be the absolute best dang trucking newsletter out there. And guess what? We're nearly 72,500 strong.

Whether you're on the asphalt or taking a breather, the Highway Hustle is all in on helping the folks putting in the hard work and long hours to secure their success.

Ready to ride with us? Buckle up and welcome to the Highway Hustle community today.

If you found this first email valuable enough to earn your attention, we could use your help! Here are a few things you can do to help us out:

• Reply “ok” to this email. It helps make sure you get our stuff. 

• Move this email to your “primary” inbox if it’s in promotions or spam.

• Invite the crew. Share your referral link below with your friends and colleagues.